LED large screen whether domestic or abroad, the development is in full swing , many people saw the industry hopes, although the overall production China LED can still overcapacity, many companies fell , but the influx of more businesses , this does not enthusiastic business minds want to cut deeply LED lighting market .
January 15, 2013 , and Nova accumulation signing ceremony held in the conference . In the press conference after the signing of accumulation , LED large screen network reporter to interview the accumulation Technology Chairman Yang Lichang ( hereinafter referred to as "Yang Dong " ) . As people accumulate the highest power , Yang Dong answered with a wealth of wisdom to accept our interview . LED for a person in the past decade has also experienced a rare golden period of development . Thinking big screen industry in the future , it is a big screen every person can not shirk responsibility . As an integral part of an upgraded version of the Chinese economy , the great Chinese dream , how to combine the industry and the characteristics of their own development , make full use of internal and external environment and resources, seize the historic opportunity of the next decade , comprehensive development, and strive to grow , this is the second interview with Yang Dong to make some useful answers.
For the significance of this strategic cooperation , Yang Mr, LED display industry in recent years, changing the face of progress and challenges of the industry, constantly thinking about how to accumulate the best products and bring customers more value . Accumulation in addition to the product well , more attention is to consider how to provide better service. China as the world's factory , any costs you want to reduce product costs, global buyers naturally think in domestic procurement, this phenomenon is also spreading to the domestic LED display industry . If the line within the industry each doing their own, such as occurs with drives and IC issues , each PC board is different, there will be both raw power problem , there will be several incompatible . . The purpose of such cooperation is to advance our clients to be considered part of the deal , in order to help our customers achieve product launch as soon as possible .
Why did you choose and Nova talked about cooperation , Yang Dong said , we need to fight like Nova wealth to such a young team , they are in the industry a long time although there is no accumulation , but they have the advantage of many of the body, and are happy to accumulate such young companies complement each other , progress together . We and Nova be complementary relationship , the customer , they also need to accumulate and Nova , our prior alliance will promote the accumulation and Nova position in the industry , the industry is also a good thing, can play a +1 > 2 . The controller manufacturers also need to know ahead of time the driver IC parameter data in order to better design and production controllers.
In customer service above , Yang Dong said , the accumulation has put the customer first . For example, we organize seminars , inviting everyone to come together , we hope to hear the point of view within the industry, listen to views of foreign experts. Even customers organize product launches, we went to help him , even when we help them to give a speech . Our starting point is not to sell products , but to sell the service , our demands are very clear , and sell products and services this is actually a very big difference in the concept , sell products may only provide a simple product , but the service is to provide customer acceptance of the value.
On the development trend of the industry in the new year , Yang Dong own experience to make their own predictions. He explained that in 2014 a small pitch products will be a big trend , but also from the indoor outdoor transplantation for vendors is a great challenge .
Accumulation also for small spacing 8 sweep, sweep 16 products already in mass production , in addition to the 16 February 32 sweep will sweep comprehensive introduction . Accumulation has been concerned about the problem of customer products , so there is a lot of time spent on fine-tuning , for the small pitch products better. The second trend is the saving screen . Energy saving demands has always existed, in fact, large-screen power consumption is very high, for example, if our industry can reduce 30% power consumption savings for customers that are very considerable resources , but also to reduce the big screen failure rate. Gathered in this regard did drive one lamp , the lamp is a lamp driver IC on another board , but the advantage is that the lamp drive one driver chip miniaturization, more energy efficient , more cost savings. There is a clear trend is the big -screen industry application customization . For example, do specialize in traffic screen, saving screens , etc., different lease -screen aspirations , demands of industry products and services are not the same . Industry specializing in surgery , standard products to meet different market , the package takes all the time has gone. Only take a good industry segments , industrial applications and professional services in order to win life.
Yang Dong further mentioned that meet customer needs is already outdated and passive, innovative services to help customers take the initiative to do is more like a step to enhance customer value in use, reduce customer from purchasing, transport , assembly , production, use and other processes operating and other costs unnecessarily extended , as long as one more step in the customer service process , the customer will be significantly improved sensibility , and then transformed into customer recognition of the value and enhance customer loyalty to the brand. No one wants to be the next victim of a price war .
About Macroblock
Poly letter photoelectric is owned by the Taiwanese company to accumulate technology investment in mainland China , accumulation Technology is a fast growing , technology -leading famous mixed-signal IC design companies , the main products include a variety of innovative LED driver chip (LED Driver IC), product application areas covered LED display application (LED Display), light-emitting diode lighting applications (LED Illumination), light-emitting diode backlighting (LED Backlighting), and power management applications (Power Management) and so on .
Macroblock employees who continued efforts , has grown into a thriving international competitiveness of furniture emitting diode driver chip (LED Driver IC) design company , was passed in April 2004 ISO 900:2000 certification of quality and its PrecisionDrive ™, Share-IO ™ and S-PWM ™ and other innovative technologies , a meteoric rise, the global leader .
